Services
Transcreation
Copywriting
You already have an existing English campaign that you would like to use in the German market? Transcreation is the transfer of your material in another language and cultural mindset, a balance between creative translation and copywriting with a feel for cultural nuances. Transcreation is especially suited for slogans or taglines, anything that is meant to immediately grab the reader's attention. The typical outcome will be a choice of three or more different approaches with a thorough explanation on how and why they will strike a chord with your audience.
Often creating new content for a new market from scratch will make more sense the reworking your English texts. Let me know what you are looking for and I'll come up with a piece of German text perfectly suited to your target group - be it consumers at large, a specialized group of buyers or B2B clients. I can work from material in both English and / or German. This approach allows complete freedom from previous campaigns or material so that your text can be embedded naturally in the target culture.
Copy-Editing
Creative Translation
The final review of existing German copy and translations. The copy-editing step goes far beyond are mere proofreading but encompasses a thorough edit for style, text flow and consistency of your text. The outcome will be a perfectly idiomatic text which carries your very own tone of voice.
Translations finetuned for the German market from all walks of life and a variety of industries, be it the recommended drinks of your hotel bar, blog content for your newest fitness gadget or in-game dialogue for your immersive online game.
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Subtitling
Marketing campaigns, movies or online trainings – video content is ubiquitous in our digital era. Subtitles are the most cost-effective way to make your videos understandable to an international audience. But make no mistake, subtitling is an art in itself and a lot more than just a translation of the spoken content, but it needs to sum up the gist of what is being said as concisely as possible.
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